best content marketing tweets
I’ve compiled top content marketing tweets that cover topics like technical SEO, copywriting, content strategy, CRO, and advanced strategies.
1/ Bookmark 🔖 this page, 2/ grab a cup of coffee ☕, and 3/ enjoy some actionable content marketing insights.
Every Monday, For Free 👇 1/ "Thanks for what you're doing. I enjoy your newsletter."- Joe Pulizzi (founder of CMI, thetilt).
2/ "Cool newsletter"- Kevin Indig (Director of SEO @ Shopify)
💡 3. Content update framework— Sk Rafiqul Islam 💡 (@12Rafiqul) July 20, 2021
Updating old content pieces (not creating new ones) is the fastest way to boost your traffic and leads.
Not every content pieces are worth updating.
Consider these 5 factors:
> Traffic potential pic.twitter.com/KgVhE1rZub
There are many creative ways you can use the GSC Regex filter to surface E-A-T/reputation issues.— Lily Ray 😏 (@lilyraynyc) July 8, 2021
Look for qualitative questions and concerns people have about your brand.
Layer on CTR to see if those clicks are potentially going to other sites talking about your brand (eek!) pic.twitter.com/q5kxr5q4JQ
You don’t always have to create something new to feed the content machine.— Melanie Deziel (she/her) (@mdeziel) June 15, 2021
Try these instead:
👉Share someone else's content.
👉Re-share your existing content.
👉Repurpose your existing content.
Marketing Tips to Grow Your Newsletter ✉️— Ross Simmonds (@TheCoolestCool) August 16, 2021
- Promote it daily
- CTAs in blog posts
- Tweets after a viral hit
- Link in your IG/Twitter bio
- Exit popups on your website
- Link to it in your LinkedIn bio
- CTAs in your YouTube videos
- Include it in your email signature
Podcast Marketing Strategy:— Foundation 🎧 (@FoundationIncCo) August 2, 2021
- List topics your customers love
- Find 15 podcasts your audience loves w/ @SparkToro
- Reach out / get intro’d to the host
- Make your pitch different from past guests
- Get accepted
- Listen to the best guests
- Aim to be better than them
- Repeat pic.twitter.com/mV56ZGYLug
Some of the best marketers I know are former journalists. 🤓— Chelsea Castle (@ChelseaCastle) August 4, 2021
This is why my No. 1 writing tip is always: Write like a journalist.
– Adopt the inverted pyramid
– Be curious
– Use emotion-based questions
– Tell a story
– Pay attention to the details, data, & money
3 tips before you start a content audit:— Michaela Mendes (@mmendeswrites) April 3, 2021
1. Traffic is not the only success metric.
Low page views doesn't mean the content's gotta go.
2. It's not all or nothing.
The bad - repurpose. The good - updates still needed.
3. UX is as important as the content.
Enough said. pic.twitter.com/uc2OiWDpwp
How to write engaging content in a world of short attention spans:— Benji Bateman (@LeadAndWrite) August 12, 2021
-Use simple words.
-Write for skimming.
-Make your point… Fast.
-Use more periods. Less commas.
-Shorten the introduction.
-Bold the takeaways.
-Add in visuals.
Here's a topic for your next newsletter, thread, or blog post:— Amanda Natividad (@amandanat) August 30, 2021
Look at your resume. Pick out a business outcome you were responsible for.
Write that story.
The rise of fake news prompted Google to change & focus on reliability than other factors for sensitive queries.— Ọla King (@justolaking) July 14, 2021
What works now:
- Information on authors
- Reputable brand
- Clear expertise
- No misinformation or salesy tactics
- Clear focus@lilyraynyc #MozCon pic.twitter.com/GaLLa5qaoq
Too many content marketers think the customer journey is 2 simple steps:— Ross Simmonds (@TheCoolestCool) June 4, 2021
1. Read a blog post.
2. Buy the product.
People read reviews. People read case studies. People listen to podcasts. People tweet. People attend webinars. People pitch each other internally.
Gotta love the blog posts that are:— Derek Gleason (@derek_gleason) May 25, 2021
"10 Reasons Why Product/Service Is the Best Choice"
By: That Same Product/Service
Fills that gap in the buyer journey where someone is already 100% sold on something but can't stop Googling for pseudo-informational content.
My #1 rule for outsourcing content:— Brian Dean (@Backlinko) October 9, 2020
If you want an article about fixing a toilet, don't hire a freelance writer.
Hire a plumber.
Have these team members before working with an SEO consultant:— Sam Underwood 🇬🇧 (@SamUnderwoodUK) August 6, 2021
-A site admin
-A content manager (depending on setup)
SEO advice is useless if you lack the resources to implement it.
Here’s how you check title changes in GA:— Kristina Azarenko 🔥 (@azarchick) August 3, 2021
- Navigate to Behavior > Site Content > All Pages
- Choose the page you need to check
- Set up ‘Page Title’ as a secondary dimension
- Make sure to also choose the time period that suits you (e.g. 1 week or 1 month) pic.twitter.com/40uKSA0DaU
💡 7. One quality every writer should have— Sk Rafiqul Islam 💡 (@12Rafiqul) July 20, 2021
5 elements to make your content more compelling and credible:
> Research report and statistics
> Charts and graphs with supportive data
> Stories and case studies
> Supportive resources
> Relevant (positive or negative) examples pic.twitter.com/UZ5QwQr8aS
"Ultimate Guide to X" is still a clever content marketing idea.— Amanda Natividad (@amandanat) August 9, 2021
I know it feels overused. But there is enormous value in taking all the content you've ever created on a given topic, and bundling it into 1 cohesive guide.
Here's a B2B marketing opportunity:— Ross Simmonds (@TheCoolestCool) August 9, 2021
Step 1: Do a search for your niche on Substack.
Step 2: Find 10+ newsletters that are relevant to your niche.
Step 3: Reach out and offer $$$ to sponsor the newsletters.
Step 4: Get your content in front of a very engaged audience. pic.twitter.com/k9Wqx1bOg5
Want to go viral on Reddit?— Foundation 🎧 (@FoundationIncCo) August 31, 2021
✅ Visit an industry-relevant Subreddit
✅ Sort the content by 'Top Posts'
✅ Analyze the top 50 for trends
✅ Create content that is inspired by those trends
✅ Submit it back to that Subreddit
Now just sit back & watch it blow up on Reddit!
A great SEO audit doesn't just suggest changes to improve traffic, it also considers time to implement and expected ROI against that time in order to help internal stakeholders prioritize.— Ross Hudgens (@RossHudgens) August 24, 2021
Many SEO audits gather dust. Deliverables that justify $100k increases in 8 hours don't.
Idea for B2B influencer marketing:— Amanda Natividad (@amandanat) July 13, 2021
Pitch your white paper to 5 relevant creators as a source for their next thread, newsletter, video or essay.
Brands can create 40-60 landing pages that are optimized for educating people on key terms and phrases relevant to their niche.— Ross Simmonds (@TheCoolestCool) July 6, 2021
Optimize it for 2 months.
Land some backlinks over 3 months.
And in a couple years get 300,000 visits a year.
Content is an investment.
Someone asked. I answered:— Andy Crestodina (@crestodina) May 21, 2021
Q: What's your best advice for creating great content?
A: Produce thought leadership (strong opinion) or become the primary source (original research)... invest in visuals... collaborate with influencers... update old articles without changing URLs
So simple and yet so overlooked: Aligning your content funnel to target users search journey with the relevant type of content. You can consistently find pages losing rankings after each core update for not doing this right, and a mismatch when fulfilling search intent. pic.twitter.com/317j0rDDK0— Aleyda Solis 👩🏻💻 (@aleyda) January 27, 2021
“Why do I need SEO if I already have Yoast?”— Kristina Azarenko 🔥 (@azarchick) June 17, 2021
The logic behind it is the same as here: “Why do I need to cook food if I have an oven?”
Doesn't make sense, right?
Here’s one thing that you need to understand:
An SEO plugin or optimized CMS are just tools, not the end results.
Content marketing checkpoints:— Chi (@ChiThukral) May 17, 2021
💡Does your audience trust you?
💡 Does your audience relate to you?
💡Is your audience learning something new?
💡Are you a leader/authority in the category for your audience?
Now reverse engineer your strategies to turn all answers into “Yes!”
Fix your funnel before driving more traffic.— Andrea Bosoni (@theandreboso) April 10, 2021
I use double opt-in and had a lot of pending subscribers.
I added “Important” to my confirmation email subject line.
That word alone improved my list growth rate by 30% 🤯
A1 Backlink Process:— Bill Slawski ⚓ (@bill_slawski) August 4, 2021
1. Get links from relationships/vendors
2. Get links from social/business profiles
3. Create linkable content people want to link to
4. Pitch Stories/Resources to Journalists/Influencers
5. Be perceived as authoritative & be a resource.
🔗 When planning internal linking, link to each of these types of pages:— Sam Underwood 🇬🇧 (@SamUnderwoodUK) July 29, 2021
✓ Parent (broader intent, same topic)
✓ Child (longer-tail intent, same topic)
✓ Grandchild (even longer-tail intent, same topic, popular only)
✓ Similar (pages on semantically related topics)
Most important content marketing trends for 2021:— Brian Dean (@Backlinko) December 23, 2020
-Newsletters make a huge comeback
-"Be the source" content
-Scaling content production
-Video continues to surge
-Strategic email outreach
-LinkedIn content promotion
✅ Effective outreach:— Brooklin Nash (@realBrookNash) March 22, 2021
"I saw you're hiring a Content Marketing Manager.
As someone who works with content teams, I figured there's a good chance your new hire will need support in executing their content strategy."
What can you turn that old blog post into?— Ross Simmonds (@TheCoolestCool) August 8, 2021
One post = 8 Tweets
One post = 5 Linkedin posts
One post = 3 Quora answers
One post = 2 YouTube vids
One post = 1 PDF for download
One post = 1 Slideshow
Remix your content and give it more life.
Create once. Distribute forever.
Ask a question in your welcome email… you’ll be surprised how many people reply.— Paul Metcalfe (@pauldm) August 12, 2021
And that will…
- make sales
- start relationships
- give content ideas
- show gmail your emails are important
Author bio pages can and should include more than just text and a picture.— Lily Ray 😏 (@lilyraynyc) August 12, 2021
Are there videos of the author speaking? PDFs? Podcast interviews? Links to published works? A photo gallery?
These pages often rank for the author’s name; treat them as a personal microsite 🤓 pic.twitter.com/cXRUviZBl1
3 SEO Questions to Ask when doing tech SEO:— Aleyda Solis 👩🏻💻 (@aleyda) August 17, 2021
* Are your meant to be ranked pages crawlable, indexable, mobile friendly, secure and well linked internally?
* Are you indexing content that shouldn't & being left out of index anyway?
* Do your pages have a fast loading experience?
Just found an example of a website's *homepage* appearing in the 'crawled, not indexed' report 😳— Lily Ray 😏 (@lilyraynyc) September 9, 2021
Turns out the site is a WordPress site showing the latest feed of articles as the only content on the homepage, with no other unique content
Pro tip: avoid doing that 😝