Content marketing is a type of online marketing that involves creating and promoting relevant, useful, and compelling content for the audience with the goal of building a loyal audience and drive business goals.
As a content creator, everyone creates content. But, very few have a well-planned strategy for creating content that means most of them start producing content without having a documented plan. But it’s not new. The study of CMI shows that about 56% of B2B marketers don’t even have a documented content strategy. That’s why it becomes …
The Ultimate Guide To Creating Content Strategy [+ FREE Template] Read More »
SEO has shifted from keywords to topics. Nowadays, it is not only about writing keyword-optimized content but about solving your readers’ queries on a specific topic. The official of Google has also stated the importance of writing an in-depth article that solves the reader’s query. Adding LSI keywords and synonym of targeted keywords was useful …
How to create Topic Cluster and Pillar page [NEW Step-by-step Guide] Read More »
People only care about you only when you care about them. Likewise, your customers will care about your product or service, only if your product or service care about their pain-points, desires, and need. That might sound simple to you. But most marketers don’t invest so much time and effort to understand their ideal customers. …
[2020] The ultimate guide to creating an accurate buyer persona Read More »
Content is king, BUT… Only when you create quality content. And Creating quality content is not easy. It’s become more difficult when you have to create content for your startup consistently. And, you just can’t be inconsistent at producing content. The problem and pain of many startups and business founder is simple. They do want …
The ultimate content repurposing guide you need to follow in 2021 Read More »
There is no scope of taking decisions based on assumptions, especially when it comes to business. Even if you take any action based on assumptions, you have to test them. There is no way of ignoring this. Likewise, before investing lots of time, effort, and money, a business needs to understand what their target audience …
5 Easy Ways to select the right content format for your business Read More »
Let me ask you a straightforward question first. Do you watch videos on YouTube? I guess so. Almost, every person who has access to the internet and smart devices use YouTube. But! Since you watch videos on YouTube, I have another question for you (I hope you don’t mind). Do you also get annoyed when …
Content Marketing Is The Only Marketing That’s Left- Here’s Why Read More »
Creating content frequently is not enough, if you don’t focus on the quality. In fact, there are more than 150 million articles on the web. The statistics also show that in every half second a fresh article is published. So standing out in this competition is really hard and it becomes harder if you don’t …
17 Most Essential Tips to Create High-Quality Content Read More »