content marketing

Content marketing is a type of online marketing that involves creating and promoting relevant, useful, and compelling content for the audience with the goal of building a loyal audience and drive business goals.

content marketing for service business

Content marketing for service business [7 simple steps to growth]

The content marketing strategy cannot be the same for every business type. But in reality, not everyone follows a unique strategy based on their business, customers, and service. After hours of online research, I found that most of the businesses just create content without knowing its importance. I noticed many questions on content marketing. One …

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content marketing ROI

Measuring Content Marketing ROI the right way [FREE Template]

Only 21% of B2B marketers are successful at measuring and tracking their content marketing ROI, according to a study of ContentMarketingInstitute. Yes, only 21%. Is it so hard to measure the effectiveness of your content marketing program? I won’t say that it is very hard but not simple either. In this article, you’ll learn a …

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CONTENT STRATEGY GUIDE

The Ultimate Guide To Creating Content Strategy [+ FREE Template]

As a content creator, everyone creates content. But, very few have a well-planned strategy for creating content that means most of them start producing content without having a documented plan. But it’s not new. The study of CMI shows that about 56% of B2B marketers don’t even have a documented content strategy. That’s why it becomes …

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Topic cluster and Pillar Page strategy

How to create Topic Cluster and Pillar page [NEW Step-by-step Guide]

SEO has shifted from keywords to topics. Nowadays, it is not only about writing keyword-optimized content but about solving your readers’ queries on a specific topic. The official of Google has also stated the importance of writing an in-depth article that solves the reader’s query. Adding LSI keywords and synonym of targeted keywords was useful …

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HOW TO BUILD BUYER PERSONA

[2020] The ultimate guide to creating an accurate buyer persona

People only care about you only when you care about them. Likewise, your customers will care about your product or service, only if your product or service care about their pain-points, desires, and need. That might sound simple to you. But most marketers don’t invest so much time and effort to understand their ideal customers. …

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Content repurposing guide

The ultimate content repurposing guide you need to follow in 2021

Content is king, BUT… Only when you create quality content. And Creating quality content is not easy. It’s become more difficult when you have to create content for your startup consistently. And, you just can’t be inconsistent at producing content. The problem and pain of many startups and business founder is simple. They do want …

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selecting the right content format

5 Easy Ways to select the right content format for your business

There is no scope of taking decisions based on assumptions, especially when it comes to business. Even if you take any action based on assumptions, you have to test them. There is no way of ignoring this. Likewise, before investing lots of time, effort, and money, a business needs to understand what their target audience …

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