content marketing

Content marketing is a type of online marketing that involves creating and promoting relevant, useful, and compelling content for the audience with the goal of building a loyal audience and drive business goals.

content marketing checklist

Content Marketing Checklist: 13 points to avoid content disasters

Content marketing can be overwhelming especially when you’re in the initial phase. From defining what content format to target, how often to publish content to building your content promotional plan, there are so many activities to perform. That’s why it’s easy to get distracted from the fundamentals of content marketing shared below. Introducing the 13- …

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content marketing audit

How to do a Content Marketing Audit to fixing your broken content

Creating lots of content (even quality content) isn’t always the smartest decision. Sometimes, it’s much more effective to audit your existing content than creating new content from scratch and guessing it will do wonders for your business. The idea is pretty simple. You already have content that brings traffic, leads, and even sales. Then, why …

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