130+ FREE Content Marketing Resources [Most Complete List Ever]

This is the ultimate list of content marketing resources you’ll find on the internet.

The fact is: The content marketing industry has seen massive growth over the last ten years.

As a result, the demand for skilled content marketers is on the rise.

To become great at content marketing, you need to master many skill sets such as:

• content writing and copywriting
• Content editing
• Web analytics
• SEO
• Email marketing, and many more…

And, finding resources that are trustworthy and valuable can be an overwhelming task for many content marketers.

The solution?

After days of research, I’ve made this entire list so anyone who wants to either start their content marketing career or planning to take their skills to the next level can find this helpful.

How to get the most out of this content marketing resource list?

I highly recommend downloading the Google sheet of this database so you can start learning different modules anytime you want.

Download the spreadsheet and get access to 130+ free content marketing resources anytime you want.

Let’s deep dive right into the list.

Free Google Analytics Resources

A recent study of CMI states that 41% of B2C Content marketers are struggling to measure their content performance. 

To ensure that you don’t fall under the 41% of marketers, you need to learn to measure your content marketing performance the right way.

1. Google Analytics Academy

If you’re a beginner or even at an intermediate level, look no further and invest your time and effort to learn from Google itself.

Google Analytics provides free courses on:

• Analytics (Basic to advanced level)
• Data studio
• Google tag manager

Key highlights

The best way to learn is by doing it on your own. And, Google Analytics lets you learn measurement and analysis through interactive demo accounts.

Type: Online course

Source: Google

2. Conversion Tracking With Google Analytics

Setting up goals on GA is one of the key elements to measure the conversion. This is what you’ll learn from this 10 Video series (YouTube playlist).

From basic to advanced level, this series will guide you throughout the process with examples.

Key highlights:

• Not just theoretical classes, you’ll experience live demonstration that makes it easier for you to learn. 
• From setting up goals for a website to tracking the transaction of e-commerce, you’ll get to learn many things.

Type: YouTube Playlist

Source: Measure School

3. Google Analytics For Beginners

A beginner-friendly guide that will teach you the fundamentals of google analytics such as first time setup, types of the goal set up, analysing data, etc.

Key highlights: 

• Practical lessons with examples
• Beginner-friendly

Type: YouTube Playlist

Source: Measure School

4. Free Course On Google Analytics

If there are any short yet valuable resources for GA, then this could be the right one to consider.

In just 21 minutes, you’re going to learn:

• What you need to measure for your business
• Identifying issues on your website using GA
• Segmentation to identify outliers.
• Role of dimensions and metrics.

Key highlights

• Crisp and clear content
• Best for understanding the fundamentals of measurement

Type: Online Video series

Source: CXL

5. Measure Matters

This advanced guide will not just help you understand how GA works but also guide you through data studio reports, machine learning, GML updates, etc.

This 13 video series is like a goldmine for every content marketer who really wants to be great at measuring and analysing results and performance.

Key highlights:

• Customized analysis (measurement for PR, Growth measurement)
• Google analytics for firebase
• Salesforce integrations

Type: YouTube Playlist

Source: Google analytics

Featured article: Find the latest digital marketing insights

6. Google Analytics Complete Course

If you’re comfortable in the Hindi Language more than any other, then this can work as an alternative to the Google Analytics course.

This series of 21 videos help you learn Google Analytics from scratch.

Key highlights:

• Hindi language
• For beginners

Type: YouTube playlist

Source: WsCube Tech

Language: Hindi

Free Resources For Creating Buyer Persona

Creating a successful content marketing strategy without studying the buyer persona is the recipe for disaster. Buyer persona gives you a clear understanding of:

• what content to create
• what services to offer
• finding the right people at the right time

1. The Customer Avatar Worksheet

This template will allow you to build your customer avatar in just a few moments. Though you’ll find many templates just like this on the web, this will also show you how to build from scratch.

Once you download the template, you need to log in to the ‘Insider club.’

Then you’ll find the tutorial inside the customer avatar playbook.

Key highlights:

• Step-by-step instructions
• Real Examples
• Advanced guide to identify the before and after states of your customer

Type: Template

Source: DigitalMarketer

Learn more about Digital Marketing Jobs Report 2020

2. Make My Persona

Learn what is a customer persona, why do you need it, and also how to make one for your business from one place.

Hubspot is providing a free tool to make your persona online and also allows you to download it.

The ideal way to use this resource is to start with the buyer persona guide (if necessary), then use the tool to get your own template.

Key highlights:

• Online tool + Buyer’s persona guide

Type: Template

Source: HubSpot

3. Gap Analysis

Once you’re done with the basics of the buyer persona, this ebook will help you to deep dive into customer’s insights.

This 26 pages ebook is enough to help you to learn more about your customers, market gaps, and few others.

Key highlights:

• Covers various aspects of research (product gaps, marketing gaps, sales gaps)
• (No email sign up is required)

Type: eBook

Source: buyerpersona.com

4. Buyer Persona Example

Looking for reference while creating the buyer persona?

This resource will show you an example of a buyer persona with a complete analysis.

Key highlights:

• Real example with in-depth explanation

Type: Template

Source: buyerpersona.com

5. An Introduction To Marketing Psychology

Along with the buyer persona, understanding human psychology is also important. The better you understand your customers, the more accurate your buyer persona will be.

The best thing is this eBook will help you to align human psychology with your marketing activities.

Key highlights:

• Learning human psychology aligned with marketing

Type: eBook

Source: HubSpot

6. Digital Advertising Training

Everyone is familiar with digital advertising. But planning your digital advertising strategy by aligning your buyer’s journey helps to bring better results.

Learn how to plan your advertising more personalized and customized for each buyer’s stages.

Key highlights:

• Digital ads strategy considering buyer’s journey

Type: Course

Source: HubSpot

7. Customer Journey Optimization

This is how Google is defining customer journey optimization:

This resource will not just teach you how to optimize your customer journey, it also shows you the difference between CRO and customer journey optimization.

Key highlights:

• Optimizing conversion funnel

Type: eBook

Source: Webmechanix

8. Market Research Kit

This template kit will make your market research job much easier. This includes 5 templates plus planning templates.

Key highlights:

• Survey template
• Business analysis template 
• Group template
• Presentation template

Type: Template Kit

Source: HubSpot

9. Buyer Persona Content Planner

This template allows you to document your content ideas for each stage of your buyers’ journey. If you’re looking for a content planner, this can also be helpful to manage and structure your content.

Key highlights:

• Plan your content based on buyers’ stages

Type: Template

Source: adherecreative.com

10. Buyer Personas For B2B Marketing

Creating a customer avatar for a B2B market is quite different from a B2C industry. In short, for B2B industry, there might be multiple sets of people you need to consider.

This eBook is dedicated to B2B marketers to help them study customers effectively.

Key Highlights:

• Study customer profiles (for B2B marketing)

Type: eBook

Source: adherecreative.com

11. Buyer’s Journey For Manufacturing Industry

This checklist is specially designed for the manufacturing industry. You might also save this for future preferences as well even if this is not necessary now.

Key highlights:

• For manufacturing industry

Type: checklist

Source: adherecreative.com

12. Study Your Customers: Marketing Fundamentals

This course deals with marketing fundamentals and also teaches you how to implement different customer acquisition strategies.

You’ll also learn about consumer behaviour that is a must thing to learn and master for every marketer.

Key highlights:

• In-depth course
• Beginner friendly

Type: Free Course

Source: edX

13. Quantitative Research For Marketers

Quantitative research makes marketers’ jobs easier by discovering the key data and statistics for a specific market.

This data-driven approach for marketers is super important to make solid decisions.

Key highlights:

• Data driven approach to market research

Type: Free course

Source: edX

14. Market Research And Building Brand

Learn how to get real insights for your customers and effective ways to build a brand.

Key highlights:

• Tools to identify problems, pain-points, needs, and opportunities.
• Create customer profiles and align this with your content platforms

Type: Free Course

Source: edX

Free SEO Resources

Though video content is becoming more and more popular than blog articles, more than 5 billion searches are happening on Google every day.

That’s HUGE.

Learn how to get relevant traffic to your business using SEO the right way.

1. Google Webmasters

Get the latest and most accurate update from the officials of Google on improving your search engine rankings.

Instead of seeing this resource as a course or training program, use this to understand what Google thinks about content and websites.

This will help you to understand how the largest search engine in the world works.

Key highlights:

• Latest updates on search engine and Google algorithm 
• Technical SEO

Type: YouTube channel

Source: Google Webmasters

2. Blogging For SEO

The free course offered by Ahrefs teaches you how to use blogging as a business tool to drive more traffic, leads and sales. Blogging to just drive traffic is quite different from using blogging to get business value. 

And, this is what this course will teach you.

Key highlights:

• Short videos 2-12 minutes (easy to consume)
• Bonus interviews sessions

Type: Course

Source: Ahrefs

3. Guide To SEO (Beginner Friendly)

This blog series will guide you through different aspects of SEO including:

• Fundamentals of SEO
• Keyword Research
• Technical SEO
• On-page and Off-page SEO
• Tracking SEO performance

Key highlights:

• Well-structured content
• In-depth articles with videos

Type: Blog series

Source: Moz

4. Complete SEO Courses

From learning the basics of SEO to a technical SEO audit, get most of the aspects of SEO at one place.

Since this course bundle is offered by Semrush, you’ll also learn how to use Semrush tools to get your SEO done.

Key highlights:

• Course bundle
• Covers almost everything about SEO
• Frequently updated content

Type: Free Certification courses

Source: Semrush

5. 10 EBooks On SEO

If you’re comfortable with eBooks, then this eBook bundle will make your job easier to learn SEO from scratch.

The ideal way is to start with the SEO topic that you’re currently looking for. Also, you can bookmark this to continue your SEO learning.

Key highlight:

This bundle covers various topics such as:

• On-page SEO
• Technical SEO
• SEO tools
• Local SEO
• Link building guide and many others.

Type: eBook bundle

Source: SearchEngineJournal

6. Search-Engine-Optimization

This course will not only teach you the technical aspects of SEO but also guide you to prepare your plan for client work. Learn basic to advanced website optimization, How to plan and manage your SEO report to pitch your client, developing a customized SEO solution, and many more.

Key highlights:

• In-depth course
• Joined by more than 56k members

Type: Free Course access with paid certification

Source: Coursera (University of California)

7. SEO Tutorial

If you’re looking for building your customized SEO strategy, then this course may help you to create one.

It covers more than enough aspects for a beginner. Also, helps in reporting your results to a client.

Key highlights:

• More than 250k students joined this course
• Covers site audits and structure

Type: Course

Source: Udemy (Moz)

8. SEO Unlocked

Neil Patel is one of the best online marketers in his generation. And, during this pandemic, Neil has also launched Free training (aka SEO unlocked) on his YouTube channel. Though his official YouTube channel is worthy to mention in the online marketing space, I have added playlists relevant to this category.

Along with the Free course, I also recommend his “SEO for Local small business” playlist to strengthen your online local business strategy.

Key highlights:

• Short video series with easy explanation

Type: YouTube playlist

Source: NeilaPatel YT

Join: Local business

9. SEO University

Quicksprout provides some great content on the topics of SEO, content marketing, blogging, etc.

Access to the SEO category of this blog and you’ll find plenty of valuable resources to boost your skill.

Key highlights:

• 100+ Quality blog posts

Type: Blog series

Source: QuickSprout

10. SEO For ECommerce Websites

This blog post will teach you dedicated strategies for e-commerce business. From On-page SEO to Link building tactics, you’ll learn many more tips to level up your eCommerce marketing.

Key highlights:

In-depth explanation with examples

Type: Blog post

Source: Neil Patel Blog

11. Keyword Strategy

Keyword strategy is the pillar of building a successful SEO plan. This mini-course will unveil the secret keyword strategy that is used for Paypal and Airbnb. The framework for the strategy will save you time to build a rock-solid plan.

Key highlights:

• Mini course

Type: Course

Source: ClickMinded

12. Advanced SEO Strategies

This is more of a technical course that deals with mobile optimization, social strategies to drive traffic, and content localization.

Key highlights:

• 25+ Hours of in-depth content
• Technical SEO strategies

Type: Course

Source: Coursera (University of California)

13. Link Building Course

This 5-days mini-course will show you some smart hacks to level up your link building strategy.

Key highlights:

Expert’s advice on Link building

Type: Email Course (5 days)

Source: Matthew Barby

14. Local Business Marketing

Want to take your Local SEO knowledge to the next level? This course is the one you may need right now.

Along with the technical field, this also covers Google My Business profile optimization and conversion rate optimization.

Type: Free Course (available for 6 weeks)

Source: Futurelearn (Clickslice)

15. Google SEO 2020

One of my favourite guides on SEO is from backlinko (Brian Dean). Get ready to experience some of the most unorthodox SEO hacks from the expert.

Key highlights:

• Two SEO guide covered basic to advanced level of strategies
• Properly structured
• Real examples + Great UX for readers

Type: Blog series

16. Drive Traffic To Website

This is another in-depth high-quality course that will teach you how to optimize your SEO strategy, boost your website authority, measure the impact of SEO, and keyword research.

Key highlights:

• Interactive quiz to revise your learning

Source: Openclassrooms

Type: Free course

17. SEO Rules

Learn 7 secrets of SEO to boost your conversion, keyword strategy, link profile, and also ROI.

Key highlights: 

• Advanced study material

Type: eBook

Source: adwordsrobot (Gabriel Goldenberg)

Free Marketing Communication Resources

One of the common habits of great content marketers is strong communication skills. 

Whether it is for conducting interviews with industry experts or collaboration with a team, having a strong grip on communication will help you to excel in your career

1. Integrated Communication For Marketers

Learn how to align your communication strategy with the business characteristics, goals, and needs. This course will also show you effective ways of establishing brand equity and loyalty.

Key highlights:

• Filled with actionable frameworks and lots of examples

Type: Course

Source: Coursera (IE Business School)

2. Business Communication

Level up your communication skill (written. Face-to-face, non-verbal) with this in-depth course structure.

As a content marketer, interview skill is one of the great ways to curate knowledge and content for the brand and community as well.

In this resource, you’ll learn how to ask the right questions that lead to a valuable conversation.

Key highlights:

• Follow up techniques with documentation
• Different types of communication 

Type: Course

Source: edX (RITx)

3. Teamwork And Communication Skill

One of the most important tasks for a content manager is to collaborate and manage the team. So this course will teach you different ways of managing and leading a team for maximum output.

Key highlights:

• Focused on soft skill development

Type: Course

Source: edX

4. Communicating And Collaborating

Most of our communications are happening online so learning how to leverage online platforms to be great at communication is a great deal.

In this course, you’re going to understand different types of tools to boost up your online work.

Key highlights:

• Sharing your work online
• Communication tools

Type: Course

Source: Futurelearn

5. Soft Skills

This is another great source of improving the soft skills that will help you to self-assess your strength and weakness.

Key highlights:

• Create action plan

Type: Course

Source: Openclassrooms

6. Advanced Interviewing Skills

Now, this is a little out of the box as this will help you to sharpen your interviewing skills.

Though this may help a content marketer who is looking for a job, you can consider this as a guide to master how to interview candidates.

In content marketing, interviewing people is a great skill that helps to build brand credibility and if done strategically, you can curate content from interviews as well.

Key highlights:

• Job seekers
• Developing interviewing skill

Type: Course

Source: Coursera (University of Maryland)

Free Social Media Planning Resources

It’s fact that almost no business can afford to miss social media channels for promoting brand messages and useful information for the users. 

Social media planning will give you a clear understanding of how to leverage different social platforms to attract the targeted audience with the right message.

1. Content, Advertising, And Social Integrated Marketing

Building a content strategy based on content platforms is becoming more and more popular to stay relevant and deliver personalized content.

Learn to develop a content strategy, measuring your social campaigns as well.

Key highlights:

• Integrated marketing approach
• Content strategy

Type: Course

Source: Coursera (Northwestern)

2. SMM Strategy

Engaging and effective content strategy for social platforms is necessary to help you outstand in the competition.

In this free certification course, you’ll learn how to maximize content reach, monitoring social media, measuring social media return, and many more.

Key highlights: 

• Updated SM strategy course
• Free certification

Type: Course

Source: Hubspot

3. SMM Campaign

Plan your customized social media campaign with this in-depth video course. This will also help you in targeting and engaging the right kind of audience for your business.

Key highlights:

• Social media strategy and its components
• Defining the target audience

Choosing the right KPIs

Type: Course

Source: Futurelearn

4. Social Media For Business

Getting the most out of the social platforms for business is different from using it just for getting likes and shares.

Target audience, types of content, target groups, and many things to consider to deliver most value to your business.

Key highlights:

• Free digital upgrade
• Short course

Type: Course

Source: Futurelearn

5. Business Of Social

This advanced course is designed to help you understand how to use the right metrics, building a performance funnel, and creating a pilot program.

Key highlights:

• Aligned social media strategy with business goals (sales, revenue, etc)

Type: Course

Source: Coursera (Northwestern)

6. Diploma In Social Media Strategy

Looking for building your career as a social media strategist?

This free course might help you in this. 

Along with marketing strategy, this will teach you how to audit and market analysis for effective results.

Key highlights:

• Free certification course

Type: Course

Source: Alison

7. Social Media For Small Business

This short course is specially designed for social media strategy for small businesses. 

Key highlights:

• Learn to get instant feedback for company’s product
• Planning a dynamic website

Type: Course

Source: Alison

8. Marketing Through Internet & Social Media

Before launching your social media campaign, it is best to perform market research and competitor analysis to save time and be more effective.

Key highlights:

• Internet marketing basics
• Defining social media policy

Type: Course

Source: Alison

9. Social Media Analytics

Along with the social media fundamentals deep dive into the analysis part of your campaign with this course.

Two modules of this course are specially designed for measuring and tracking the performance of the campaign.

Key highlights:

• Quizzes
• Video  + Text-based content

Type: Course

Source: Quintly

10. SMM EBook

Add another certification to your social media resume with this eBook. Once you complete the eBook, you can apply for the online test.

After passing the test, you’ll earn a social media certification for free.

Key highlights:

• eBook + online test

Type: eBook

Source: eMarketingInstitute

11. SMM Course

Topics that this course cover:

• Social media basics
• Five P’s of social media
• Outlining a strategy
• Building online community
• Different social media channels
• Blog, youtube presence

Key highlights:

• Course completion letter certified by college

Type: Course

Source: OxfordHomeStudy

12. SMM For Getting Clients

If you’re a freelancer and agency owner and looking for clients, then this smart approach will help you a lot.

Learn how to use different social platforms for acquiring clients for your business.

Key highlights:

• Using groups, community to get clients

Type: Course

Source: Udemy

13. Social Media Guide

Get some of the best content on social media planning in one place. This blog series will help you to learn about different areas of SMM.

Key highlights:

• Hundreds of quality blog posts

Type: Blog series

Source: Quicksprout

14. Facebook Blueprint

Get free courses from Facebook for growing your business online. It offers lots of valuable courses such as:

• Taking your business online
• Growing business with facebook and Instagram

Key highlights:

• Free certification from facebook

Type: Course+Interactive content

Source: Facebook

15. Crafting Contagious Content

Learn why some content gets so much attention whereas others get little to no attention from the audience.

In this course, Jonah Berger will teach you the art of creating contagious content.

Key highlights:

• Viral marketing
• Social networking

Type: Course

Source: Coursera (Jonah Berger)

16. SMM For Healthcare

Obviously not every SMM strategy will work for every industry. If you’re dealing with any healthcare project, then this course will give you some real value.

Key highlights:

• Social media for health care

Type: course

Source: Futurelearn

Free Content Writing And Copywriting Resources

From writing a sales copy to sending an email to your subscriber list, your writing skill has the power of influencing and encouraging people to take action directed by you.

Don’t get confused between content writing and copywriting. Both are equally important but in a different manner.

1. Business Writing Course

Not only content writers but also bloggers will get value from this course as this teaches you the tips to write, edit, and proofread better.

The best part is that you’ll also learn to perform research for writing better.

Key highlights:

• Short course with quiz

Type: Course

Source: HubSpot

2. Persuasive Writing

Learn to Write persuasive copy is with editorial and short speech with this course. Content writing is great for driving business value and effective communication. In this course, you’ll also get to learn about public speaking.

Key highlights:

Implement various of rhetorical devices in writing

Type: Course

Source: edX (Harvard University)

3. Advanced English

Though punctuation and minor grammatical error are negligible in the online marketing field, it is best to take your writing to the next level.

Learn advanced grammar to write errorless copy.

Key highlights:

• English Grammar
• Punctuation

Type: Course

Source: Coursera (UCI)

4. Good With Words

If you’re passionate about writing, then take this advanced course on writing and editing. From structuring your content to editing like a pro, you’ll get a comprehensive guide for improving your writing skill.

Key highlights:

This specialization includes 4 courses on writing

Type: Course

Source: Coursera (University of Michigan)

5. Advanced Business Writing

Business writing takes a high level of understanding of the target customers and the content platform as well. Every medium works differently so writing based on the medium is going to increase the engagement.

Key highlights:

• Proofreading
• Business writing
• Editing

Type: Course

Source: Coursera (UCI)

6. Copywriting Guide

If you’re into copywriting or content writing, you just cannot miss the copyblogger’s blog.

You’ll find some amazing writing examples from the experts. I highly recommend that you get subscribed to their newsletter.

Key highlights:

• Copywriting guide

Type: Blog series + newsletter

Source: Copyblogger

7. Copywriting Course

Become a certified content marketer with this useful resource. The 4-hour in-depth course will take you through some examples of copywriting and becoming a professional copywriter.

Key highlights:

• Lifetime Free access
• Certificate on completion

Type: Course

Source: eduonix

8. Copywriting Tools And Hacks

If you’re a content writer or blogger or copywriter, bookmark this course as this teaches writing tips with examples.

Key highlights:

• Necessary writing tools and how to use them properly

Type: Course

Source: Udemy

9. Adweek Copywriting Handbook

Now, this is my favourite resource for mastering the art of copywriting. Even if you’re just starting out in the writing field, I highly recommend this book as you’ll learn to write better sales copy and effective content for the online world.

Key highlights:

• Access to the Complete Book

Type: eBook

Source: Adweek copywriting

10. Effective Website Copywriting

In this resource, you’ll learn six steps to write effectively that includes:

• Research
• Outlining
• Draft copy
• Conversion
• Rearrange
• Test

Key highlights:

• Observe how this article is written to learn what a great copy looks like

Type: Blog post

Source: CXL

11. Conversion Copywriting

Writing for boosting conversion is not the same as writing to hook the readers. This free course will show you different ways of optimizing your writing for conversion.

Key highlights:

Short video series

Type: Course

Source: Copyhackers

12. Copywriting Worksheets

If you’re writing for a sales copy, landing page, then you’ll love this one. 14+ checklists and worksheets will help you to optimize title tag, CTA, value proposition, and messaging as well.

Key highlights:

• Checklists
• Pdf
• Audit competitor’s value proposition

Type: Checklist

Source: Copyhackers

13. Story That Entertains And Sells

Understanding the reader’s mind is one of the hardest tasks to do in persuasive writing. This training will help you understand how to use storytelling for closing more sales.

Key highlights: 

• Get downloadable pdf + access to training

Type: Training

Source: John Carlton

14. Modern Business Writing

Word choice and feedback are two crucial parts that help to take mediocre writing to a pro-level. Learn how to write with confidence with this in-depth business writing guide.

Key highlights: 

• Free certification
• Assessment

Type: Course

Source: Alison

15. SEO Copywriting

Believe me, this single blog post is worth a premium course. The way the article is structured is helpful for readers.

If you don’t have much time then start with this blog post and also check out the next resource for this same.

Key highlights:

• 12 actionable tips
• Explanation with examples

Type: Blog post

Source: Ahrefs

16. SEO Copywriting (2.O)

This is another great resource to level up your copywriting skill. This is from backlinko, so you can understand the practical tips you’ll get from the article.

Key highlights:

• Chapter-wise content

Type: Blog post

Source: chapter-wise content

17. Professional Writing

This is what you can expect from this resource: 

Key highlights:

• Certificate of achievement

Type: Course

Source: Openclassrooms

18. Marketing Examples

Looking for some exceptional copywriting examples?

Look no further. Here you’ll find some of the best copywriting practises to learn from.

The best part is you’ll get other resources such as pricing strategy, cold emailing.

I would recommend you to follow their Twitter profile to get some crisp and concise examples of copywriting.

Key highlights:

• Short, sweet, and practical marketing

Type: Twitter profile + Blog posts

Twitter profile to follow

19. Everybody Writes

One of the first and best books that I read on writing is Everybody Writes. From learning the principles of effective writing to understanding the reader’s needs, everything is well covered in the book.

Key highlights:

• Writing guide for blogging, social media, etc.

Type: Book

Source: Ann Handley

Buy this book

Free UX Web Design Resources

You’re creating and distributing content strategically- That’s great. BUT…

• what about the user experience on your site?
• Are you users able to find the right information easily?

1. User Experience: Introduction

Understanding user behaviour and mapping the cycle is equally important to deliver a high-value user experience on your site, App or any online platform.

This course will help you to understand the basics of the design cycle, interactive user experience and much more.

Key highlights:

• User interface
• User experience design
• Usability

Type: Course

Source: Coursera (Georgia Tech)

2. Web Design

Building a business website isn’t just about installing any pre-built theme and a bunch of themes. To provide a high-level user experience, you need to design the strategy and cycle of user experience.

Key highlights:

• UX process
• Creating sitemap

Type: Course

Source: Coursera (Calarts)

3. Growth Driven Design

Another great resource to help you make the website strategy considering the user. This will also guide to perform user research the right way

Key highlights:

• Launch pad website
• Conversion optimized website strategy

Type: Course

Source: HubSpot

4. ECom Web Strategy

Building an eCom site is quite different from a business blog. This course will help you to create a strategy for eCom sites to attract and retain customers. Learn how to build a frictionless user experience.

Key highlights:

• Attracting strategy
• Retaining strategy

Type: Course

Source: Alison

5. UI/ UX Design

How to design a high-impact website?

This is what you’ll learn from the course. Also, get ready for a value-packed session for almost 4 months.

Key highlights:

• Trusted by 70k+ students all over the world

Type: Course

Source: Coursera

6. UX/UI Web Design 

This is one of my favourites on this list because of the quality of the content on UX/UI designs.

Make sure to bookmark the page to keep getting future videos.

Key highlights:

• Beginner to advanced level of content

Type: YouTube Playlist

Source: The Futur

7. Basics Of User Experience

From understanding the importance of UX web design to learning different tools and techniques to provide a quality user experience on websites, this course will cover almost everything.

Key highlights:

• Learn tools + testing methods + techniques

Type: Course

Source: Futurelearn

8. User-Experience For Marketers

This is a kind of an introductory class to UX design for marketers. In this resource, you’ll go through some amazing tools and UX frameworks to improve your site experience.

Key highlights:

• Short classes

Type: Course

Source: CXL

Free Email Marketing Resources

In the world of automation, email marketing isn’t just about sending emails to the entire list. 

It has now become more personal than ever before. From growing your email list to automating your email campaign, learn what it takes to get attention from your people.

1. Email Marketing Certification

This certification course is designed for beginner to intermediate level email marketers. This also covers the segmentation of subscriber lists and contact management as well. If you’re interested in the HubSpot email marketing tool, then this will help you to learn about their tool as well.

Key highlights:

• Free certification
• Get started with free tools

Type: Course

Source: Hubspot

2. Beginner’s Guide To Email 

This is especially for a complete newbie in this field to learn the basics and fundamentals such as:

• Email campaign
• Marketing funnel
• Email listing
• A/B testing

Key highlights:

• Short series (Approx 30 min to complete)

Type: Video series

Source: Wishpond

3. EBook On Email Marketing

From blogging to eCom to affiliate marketing, learn to leverage email for business purposes.

Key highlights:

• Learn to build email list

Type: eBook

Source: emarketinginstitute

4. In-Depth Email Marketing 

This resource will give you in-depth knowledge on how to start and scale your email strategy to get a better ROI.

Key highlights: 

• Covers basic to advanced
• Personalizing strategy
• Follow up emails
• Targeted messages

Type: Course

Source: Tutorials.one

5. Strategic Email Marketing Course

This free 9 lesson on strategic email marketing will help you to:

• Build email listing
• Writing an effective email
• Conversion optimization
• Automation and drip campaign
• Deliverability

Key highlights:

• Learn about other tools + automation

Type: Course

Source: Getresponse

6. ECom Email Marketing Masterclass

This resource is especially for understanding and developing email strategies for your eCommerce business. If you’re using Shopify as a CMS then you’ll get to understand how to get the most out of your Shopify account using email marketing.

Key highlights:

Shopify email marketing strategy

Type: Course

Source: Shopify

7. Emaildrips

Get access to the largest library of email drip campaigns that showcases some of the most popular brands. Though most of the content is gated, you’ll still get some of the drip campaigns.

Key highlights:

• Drip campaign library

Type: email drip campaign

Source: emaildrips

8. Free 30 Days Email Course

This 30-day email course is great if you’re looking to grow your email list. You’ll discover some of the great ways to promote and get subscribers to your business. 

Key highlights:

• Learn from 10+ experts including Brian dean, Peep laja, Andrew chen, etc.

Type: Course

Source: Sumo

9. Grow Your Email List In 30 Days

Just starting out with email marketing for your blog or business? 

If this is the case, just spare some time to read this content. This is one of the most actionable articles I’ve read on growing the email list.

Key highlights:

• In-depth content plus lots of practical examples

Type: Blog post

Source: Sumo

10. Email Marketing That Works

No matter how many new content platforms rise every year, email is still one of the best in the list that gives great ROI. This resource is seriously going to take your game to the next level by guiding you through creative opportunities in:

• Integration of email into cross promotion campaign
• Tools for managing email marketing

Key highlights: 

• Measuring the success the right way

Type: Webinar

Source: CXL

11. Email Strategy For Small Business

Small and local businesses cannot invest huge amounts like a biggie. So it is necessary to customize the strategy that suits the business. This is why this resource will give you a complete lesson on how small businesses can thrive using email marketing.

Key highlights:

• 15+ recorded webinars

Type: Webinar

Source: Zoho

Free AI Marketing Resources (Basics)

Make yourself prepared for AI-based marketing. AI-based tools are already here to take your game to the next level. If you’re not making yourself future proof, then you’re probably letting your competitors leave you behind.

These resources will help you kick-start your journey in an AI-driven marketing

1. Machine Learning And AI For Marketers

As a beginner in marketing, you may get confused between machine learning and AI and also their application. This resource will teach the basic difference and also how to apply them to your marketing strategy to improve the overall impact.

Key highlights:

• Learn to apply AI  and machine learning into marketing

Type: Course

Source: HubSpot

2. AI Powered Marketing

Yes, digital marketing is booming because of multiple reasons like cost-effectiveness, reaching targeted audiences, and many more. To make this strategy to the next level, you just cannot miss the power of AI.

This resource is going to improve your marketing strategy with AI.

Key highlights:

• Mini course (1 hour session)

Type: Course

Source: Greatlearning

Digital Strategy Resources

From content strategy to digital media strategy, learn how to build a solid strategy to take your business online. 

Here, you’ll find some of the best resources to learn digital strategy as a whole.

1. Content Strategy For Professionals

Creating content without having a documented strategy is a waste. You’re not going to structure and measure the success of your content. The best way is to have a well-planned content strategy that aligns your customers and your business goals as well.

This is what you’ll learn in this resource.

Key highlights:

• 5 courses included in this bundle
• Manage your content
• Strategy for Engaging content
• Content promotion
• 5 courses included in this bundle

Type: Course

Source: Coursera (Northwestern)

2. Content Mapping

Learn to map your content with the buyer’s journey. Along with the detailed guide, you’ll also get to download content mapping templates for free.

Key highlights:

• Step-by-step process to content mapping

Type: Blog post

Source: Coschedule

3. Content Creation Strategies

This is to help you understand different ways to develop a content strategy. If you’re not sure which content platform to start with, read this to get a brief idea.

Key highlight:

8+ strategies with Practical examples

Type: Blog post

4. Digital Strategy And Action

Ready to take your business online with the right strategy? 

Take this course to understand how big companies like Amazon, Facebook are leveraging the digital medium to grow and scale their business.

Key highlights:

• Tested prototype to test the product/market fit
• Turning customer into advocates

Type: Course

Source: edX

5. Online Marketing Strategy 

Building business offline and online isn’t similar. Yes, the fundamentals are still the same, but the strategy needs to be modified.

Learn how to prepare a strategy considering segmentation of the audience, targeting the right people, positioning the brand and many more.

Key highlights:

• Role of social media
• Digital analytics

6. Digital Media And Marketing Plan

Understanding what makes a successful marketing plan takes a lot of experience and knowledge of consumer behaviour, market, competition and many more. Still, it gets hard to prepare a complete fail-proof digital strategy. Get most knowledge on this topic from the resource.

Key highlights: 

• Optimize your digital assets
• Online and video marketing
• Social media strategy

Type: Course

Source: Coursera (Illinois)

Resources For Creating Research-Based Content

The best way to create unique, shareable and link-worthy content is by producing research-based content.

Learn how to perform research and structure your data to produce a great piece of content full of unique data, reports, and trends.

1. Creating Data Driven Content

The biggest hack in blogging to get attention from your readers and to get links from other bloggers?

It is creating research-based content, in my opinion.

Also, as a beginner, it is hard to structure and organize your research to gather data for your next blog post. This resource will guide you on how to perform research effectively.

Key highlights:

• Data driven content

Type: Blog post

Source: Neil Patel Blog

2. Thought Leadership & SEO

Though this resource isn’t just about doing the data-driven study, you’ll get to know some advanced hacks to do research.

Key highlights:

• Step-by-step process of creating research-based content

Type: YouTube Videos

Source: SemRush

3. Content-Writing Secrets

One of the most comprehensive resources that I found on the web is from Quicksprout. This guides you on how to perform research, structuring your content, and editing.

Key highlights:

• Comprehensive guide on creating a data driven content

Type: Blog post

Source: QuickSprout

4. Digital Marketing Syllabus Guide

If you’re looking for a starting point to understand what topics to learn and what skills to acquire to become a top digital marketing specialist, this PDF guide will help you.

Type: Blog post + PDF

Source: GrowthAcad

4. Product Led content

Product-led content is a powerful approach that weaves the product into the narrative, helping users to visualize how it solves a specific problem or helps them achieve a goal. By actively demonstrating the value of the product, this type of content can increase engagement and lead to more conversions.

Type: Blog post

Source: Contentfolks

Content Auditing Resources

The first step to start planning a content marketing strategy for your/client’s business isn’t creating content- It’s assessing the current state of content.

Learn how to perform a content audit that identified the leaks, gaps, and scope from the existing content.

1. Comprehensive Guide To Content Audit

Content Audit, SEO Audit, and Site Audit- Don’t get confused between these terms. Content audit is basically to assess the current state of content marketing programs.

Learn how to perform one for your business if you’ve already done some level of content marketing.

Key highlights:

• Step–by-step process

Type: Blog post

Source: SingleGrain

2. Content Audit Template

Get a template kit for content auditing for your brand along with the in-depth guide.

Key highlights: 

• Audit Template
• Understanding auditing goals
• Different Content audit tools

Type: Blog post + Template

Source: Hubspot

3. Content Audit Checklist And Guidelines

Get a list of tools and understand how to start with auditing your current state of content marketing.

Key highlights:

• List of tools for automating the content auditing
• Guidelines to start with

Type: Blog post + templates + guidelines

Source: Digital Marketing Institute

4. Think Like An Editor

This resource isn’t limited to the content audit but also discusses the basics of preparing a content strategy for business.

Key highlights: 

• Content strategy
• Content audit
• UX writing

Type: Course

Source: Openclassroom

Consumer Behaviour & Neuroscience Resources

People only care about your service, product, only when you really care about them. You just cannot understand what makes your audience happy until and unless you study your customer’s pain points, needs, desires, etc.

These resources will help you to study consumer behaviour easily & effectively.

1. Neuromarketing

Learn what makes your audience take the decision. This will be helpful to implement neuroscience in marketing and business.

Key highlights:

• Learn about neuroscience and it’s important in business
• Brain mechanism behind making a decision

Type: Course

Source: Coursera (CBS)

2. Market Research And Consumer Behaviour

Understanding consumer behaviour along with performing market research is super important to customize your product, offering, messaging and others. This is what you’re going to master in this resource.

Key highlights:

• Decision process
• Marketing research fundamentals
• Data collection and analysis

Type: Course

Source: Coursera (ie Business School)

3. Applied Psychology

This is another resource for learning about consumer behaviour and how to integrate the learning into your marketing and business.

Key highlights:

• Consumer behaviour models
• Customer psychology understanding

Type: Course

Source: Alison

4. Consumer Behaviour

Learn how to segment your audience and position your brand considering consumer behaviour.

Key highlights:

• Segmentation and brand positioning
• Consumer understanding

Type: Course

Source: edX (IIMB)

Video And YouTube Marketing Resources

When it comes to video marketing, it’s hard to separate YouTube from your plan.

From creating a content strategy for a video to understand how to create engaging and attention-grabbing content, these resources will cover almost most aspects of successful video marketing.

1. Video Marketing 

Get started with video marketing and also learn how to create video content strategically that attracts, engages and converts the audience.

Key highlights:

• Quizzes
• How to measure success

Type: Course

Source: HubSpot

2. YouTube Guide To Beginners

Learn how to leverage YouTube as a primary content platform to drive traffic and convert leads for your business. From understanding the YT algorithm to creating engaging content, you’ll learn most of the part of YouTube marketing.

Key highlights:

• Grow your YT channel
• Free certification

Type: Course

Source: eduonix

3. Guide To Building Your YT Channel

Metrics for growing your YT channel could be different for different people. In this case, you’ll learn how to get more views and subscribers on your YT channel.

Key highlights:

• Getting more views and subscribers

Type: Course

Source: Alison

4. Creator Academy

Learn about YouTube marketing from the officials of YouTube. Here, you’ll get some most sorted content on creating a content strategy, production, making profits, etc.

Key highlights:

• Complete resource guide for YouTube

Type: Course

Source: YouTube

5. Grow Your YouTube Channel

Deal with some technical parts of growing your YT channel. Learn about YT SEO, optimizing YT channel, high-performing YT content, and more.

Key highlights:

• Increase watch time and YT subscribers

Type: Course

Source: HubSpot

Free Content Marketing Resources

Content Marketing isn’t about writing some blog posts, making YouTube videos and promoting them on social media. 

In short, it is about creating and distributing useful, valuable, and relevant content strategically and consistently.

1. Content Marketing Guide

Seriously you’ll rarely find so much value from a free course than this resource. This in-depth course on content marketing is more than enough for a beginner to get to the next level.

Key highlights:

• Covers everything about content marketing
• High quality videos
• Quizzes
• Addition of reference articles
• Free certification

Type: Course

Source: HubSpot

2. Strategy Behind CM

This resource will give you the opportunity to learn from the experts like the officials of Copyblogger, UC Davi, and content marketing authority.

Key highlights:

• Ecosystem of content
• 7A framework
• Mapping the customer journey

Type: Course

Source: Coursera

3. CM Certification

Add another great resource to the list as this will give you enough understanding that you can start implementing content marketing for your business/clients.

Key highlights:

• Difficulty level: beginner
• Free certification

Type: eBook

Source: eMarketingInstitute

4. CM: A Chaptered Guide

Leverage content with SEO, Social media, and email and get a better ROI of your content.

Key highlights:

• Basics of CM

Type: Blog series

Source: Alexa

5. Content Marketing Unlocked

Looking for premium content on this topic?

Look no further!

This resource is coming from Neil Patel, one of the leaders in the marketing niche.

Key highlights:

Type: YouTube playlist

• Get templates, checklist, and roadmap for the content

Source: Neil Patel

6. Advanced Guide On CM

If I have to choose one eBook for content marketing, I would probably choose this one.

I haven’t seen AS PRACTICAL E-BOOK AS THIS ONE.

This is worth buying a premium course as you’ll get an exact step-by-step process to take your knowledge to the next level.

Key highlights:

• Detailed and step-by-step guide
• Most practical eBook on CM

Type: eBook

Source: Neil Patel and Kathryn Aragon

7. Content Library

Get access to the most comprehensive list of ebooks on content marketing. This resource provides you with a 10+ ebook that you should read.

Key highlights: 

• Get some of the best ebook at one place

Type: eBook bundle

Source: AdWords robot

8. What Is Content Marketing

Don’t know what it is, how it works, why is it so important?

Read this article and you’ll get most of your doubts cleared for sure.

Key highlights:

• Full of practical examples

Type: Blog post

Source: Neil Patel Blog

9. A Guide For Visual Content Marketing

From tools to editing tools, get many hacks to make your content more visually appealing to your readers.

Key highlights:

• Deals with visual aspect of content

Type: Blog post series

Source: SocialMediaExaminer

10. 5 Hours Of Content Marketing

Here’s the goldmine for the marketers out there. In this mega webinar, you’ll learn some amazing hacks from industry experts.

Key highlights:

• Technical SEO
• Analytics
• Thought leadership
• Infographics, PR
• Marketing in pandemic

Type: YouTube playlist

Source: SemRush

11. Documentary: The Rise Of CM

Use this resource to understand how it became so popular in the marketing world. This beautifully crafted resource is a treat to watch. 

Key highlights:

• Learn what and why you need to start implementing storytelling to break through the clutter.

Type: Documentary video

Source: Content Marketing Institute

12. How To Build A Content Marketing Strategy

This resource is from 2012 but trust me this is still relevant in today’s marketing world. I found this extremely helpful to build a strategy from scratch.

Key highlights:

• Building strategy
• Setting the right goals

Type: YouTube Video

Source: Moz

13. CM Misconceptions

Content marketing isn’t what everyone thinks about. It’s not about just creating content, looking for link building, starting podcasting, and all.

It’s more of a strategic plan than a random content creation and distribution process.

If you’re not sure about your plan, then watch this to clear your doubt and move in the right direction.

Key highlights:

• Greatest misconception in CM (And, I totally agree)

Type: YouTube video

Source: Moz

14. Content Development Guide

Learn how to build a strategy to create and distribute your content effectively.

Key highlights:

• Get insights on planning and distributing content
• Creating compelling content with visuals
• Optimizing content for search engine optimization
• And, measuring the content performance

Type: Blog post

Source: SEMrush

15. Content Marketing For Service-Based Business

If you’re a freelancer or running a service-based business, then I have something special for you. I’ve written an in-depth guide on effective content strategy for your business. In this guide, you’ll find some tips and tricks that I personally use for my clients as well.

Key highlights:

• Complete strategy from scratch
• Lots of examples
• Actionable guide
• downloadable pdf

Type: Blog post

Final Words

Finally, you reached the bottom of the blog post after scrolling down for minutes. The best part is I will keep adding more useful and relevant resources to the list in future. I know it is hard to save all of the links to these resources for future reference.

That is why I’ve created a spreadsheet and also a PDF of this blog post for you. In the spreadsheet, you’ll get all of these resources with links and titles.

So don’t worry about taking notes and saving a ton of URLs.

DOWNLOAD YOUR FREE PDF + SPREADSHEET OF THESE RESOURCES.

That’s all I wanted to share.

If you feel this list of resources is worth sharing with others, please share with others.