Want to explore content marketing?
Or, looking for expert quotes to support your next article?
Then you’ll love this curated list of 57 content marketing quotes from experts and real practitioners.
Let’s dive right into this.
“The Most Successful Content Creators In The World Are Probably Producing Less Content Than You. Fewer Channels &Amp; Consistent Delivery Builds A Loyal Audience.”– Joe Pulizzi
“Your content doesn’t only have to be useful, good quality, and authoritative, but it also has to look good. Most brands focus on the first three and rarely focus on the design & UX part.”– Sk Rafiqul Islam
“Before setting up a Content Marketing Strategy, you first need to understand your audience:
1. What does your audience need?
2. What questions do they have?
3. What problems do they experience the most?
4. How can your content answer their questions and solve their problems?”– Jelle Postma (Junior Marketer & content strategist)
🡭 Relevant Read: Content distribution strategy to get more reach with less content
“Start with a keyword research tool and you’ll find high difficulty terms that don’t convert.
Start with audience research and you’ll find low difficulty terms that do.”– Ross Hudgens (Founder & CEO at Siege Media)
“Content marketing applies to every business. There’s no reason not to test it.”Julian Shapiro (Growth Marketing Expert)
““You don’t always have to create something new to feed the content machine.
Try these instead:
👉Share someone else’s content.
👉Re-share your existing content.
👉Repurpose your existing content.“-Melanie Deziel (Author of Content Fuel Framework)
“What can you turn that old blog post into?
One post = 8 Tweets
One post = 5 Linkedin posts
One post = 3 Quora answers
One post = 2 YouTube videos
One post = 1 PDF for download
One post = 1 Slideshow
Remix your content and give it more life.
Create once. Distribute forever.”– Ross Simmonds (CEO at FoundationIncCo)
🡭 Relevant Read: Content marketing examples of India and why do they work
“Most content advice, most content education, most content training is often too general to be helpful.”– John Bonini (Director of Marketing at Databox)
“Organic content marketing is the art of creating ads that don’t feel like ads.
That’s why the following tactics can be effective:
Writing like people talk
Memes and cultural trends.”– Matthew Kobach (Brand Marketing Specialist)
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”– Robert Rose
““f you are constantly focused on creating new content, I urge you to think again.
Chances are, you have content that has done really well.
You may think your readers will scoff at seeing something that they have read before, but honestly, how many of your readers read everything?”– Michele Linn (from Mantis Research)
“Content is the atomic particle of all digital marketing.”Rebecca Lieb
🡭 Relevant Read: Learn everything about topic clusters and pillar page model
“Content marketing is the gap between what brands produce and what consumers actually want.”– Michael Brenner, CEO of Marketing Insider Group.
“Produce the minimum amount of content for the maximum amount of impact.”– Joe Pulizzi.
“Last year (2020), the cost of running ads increased by almost 100%.
There’s never been a better time to invest in content marketing.”– Andrea Bosoni
“Too many content marketers think the customer journey is 2 simple steps:
1. Read a blog post.
2. Buy the product.
In reality: People read reviews. People read case studies. People listen to podcasts. people tweet. People attend webinars. People pitch each other internally.”– Ross Simmonds (CEO at FoundationIncCo)
“Content created without a strategy, data, or tracking is just clutter.”– Brian Piper.
“When it comes to content, the best marketers know that self-promotion is good!”– Kieran Flanagan (VP Marketing @HubSpot)
“In content marketing, the quality of your content either makes or breaks you online”– Julia McCoy.
🡭 Relevant Read: A complete guide on mobile content marketing
“I am convinced every marketing team should have someone 100% focussed on repurposing their content.”– Jason Bradwell (B2B marketer)
“There is ONE hero in all your marketing content. And I’m sorry, but it sure isn’t you.
It’s your customer. Your listener. Your reader.”– Amanda Natividad.
“As long as your content provides value to your audience, sharing it shouldn’t feel self-promotional.”– Melanie Deziel (Author of “The Content Fuel Framework).
“Good marketing doesn’t end when you get new customers.
Nurture new relationships.
Turn your customers into passionate brand advocates.”– Jeremy Moser (CEO @ uSERP)
“Instead of throwing ads at your customers, find ways to provide free upfront value.
E.g., create content, host webinars, or build communities for your customers.
The only sustainable marketing in the future is building a relationship with your audience.”– Matt Maiale (Growth + Community at Demand Curve)
“Do you have a content mission statement? If not, get one. If you do, time to review it.”– Joe Pulizzi.
🡭 Relevant Read: Top content marketing newsletters to join now
“When we create content, we think, will our customers thank us for this?”– Ann Handley
“De-risk the upfront costs of content by sharing across the internet. Turn your blog posts into tweets, newsletter insights, Medium posts, and LinkedIn posts. You’ll 10x your reach while leveraging your content to grow other channels.”– Matt Maiale (Run community at Demand Curve)
“It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works.”– Neil Patel
“Your only sales person that works 24/7 is your website. This is why great copy and content matters.”– Daniel Murray
“Find a way to turn your product into actionable content.
Not only do these pieces have the opportunity to open up a wide range of long-tail keywords, but they’re also great conversion engines too.”– Hiba Amin, Marketing Manager (Soapbox)
“A content marketer’s job is not primarily about creating content but marketing the business with content.”– Dan Norris
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”– Robert Rose
“Email newsletter is the only place where individuals — not algorithms — are in control.”– Ann Handley
“The success of your landing page is 98% about the offer. Make it as good as possible.
Make it about the user. Forget 10% off.
Real value. Work on your offer more than anything.
Then just put it on an undistracted landing page, and odds are it will work great.”– Peep Laja (Founder of Wynter)
“So simple and yet so overlooked:
Aligning your content funnel to target users’ search journey with the relevant type of content.
You can consistently find pages losing rankings after each core update for not doing this right, and a mismatch when fulfilling search intent.”– Aleyda Solis (International SEO consultant)
“How to practice copywriting without writing a single word. Find successful ads.
Then answer those:
1. Who’s the target audience?
2. What is their awareness level?
3. What’s the big idea of the ad?
And then answer this:
– What’s a different big idea I could come up with?”– George Ten (Copywriting specialist)
“Quick Copywriting Masterclass:
Take a look at the headlines of some Apple products:
>> iPhone X → “It’s all screen”
>> iPod → “1,000 songs in your pocket”
>> Apple Watch → “Full screen ahead”
The one thing in common?
They all sell the benefits, not the features.”– Chase Dimond (Email marketing specialist)
🡭 Relevant Read: 130+ content marketing resources to learn from
“Replace your target buyer’s job title with ‘you’ in your copy more.
Makes the brand sound more human, and if your positioning/messaging is clear, there shouldn’t be any doubt who you’re speaking to.”– Jason Bradwell (Founder of B2B Bite)
“Every element in an advertisement must cause that slippery slide effect.
The headline must be so powerful and compelling that you must read the subheadline, and the subheadline must be so powerful that you are compelled to read the first sentence and so on, straight through the entire copy to the end.”– Joseph Sugarman (legendary copywriter)
“The more real value your content provides, the more people will trust you to provide value.”– Garrett Moon (CEO & Co-Founder at Coschedule)
“Produce thought leadership (strong opinion) or became the primary source (original research)… Invest in visuals… Collaborate with influencers…
Update old articles without changing URLs.”– Andy Crestodina (Co-founder of Orbit Media)
“Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.”– Demian Farnworth.
“One of the easiest ways to make your content more credible is to cite outside sources.
Anyone who’s not you, or your brand, to back you up.”– Melanie Deziel (Author of The Content Fuel Framework)
🡭 Relevant Read: 17+ Advanced content marketing tips
“Don’t address your readers as though they were gathered together in a stadium.
When they read your copy, they are alone.
Pretend you are writing each of them a letter.
One human being to another, second person singular.”– David Ogilvy
“Short paragraphs get read, long paragraphs get skimmed, really long paragraphs get skipped.”– Jason Fried
SEO isn’t something you do anymore. It’s what happens when you do everything else right.”– Chad Pollitt (Chief Marketing Executive, author, and Co-founder of Relevance)
“Before you start generating content as part of an SEO plan, make sure you have topics that can satisfy the following criteria:
– You / your business have deep interest and subject matter expertise that you’re willing to share
– People (i.e. your customers and prospects) are interested in reading about the subject matter you want to write about
– You can write content that is BETTER (unique, in-depth, and useful) than anything that exists today.
If you can’t answer yes to all, you won’t end up ranking high enough to generate meaningful traffic that matters for your business.”– Zack Duncan (Digital Marketing Consultant)
“A great SEO audit doesn’t just suggest changes to improve traffic, it also considers time to implement and expected ROI against that time in order to help internal stakeholders prioritize.
Many SEO audits gather dust. Deliverables that justify $100k increases in 8 hours don’t.”– Ross Hudgens (Founder/CEO at SiegeMedia)
“SEO is: a tactic for a single distribution channel.
SEO is not: a content marketing strategy.”– Brooklin Nash (Freelance B2B Content Marketer)
“Think less about using SEO-driven content to grow traffic to your site, and more about making content worth searching for.”– Amanda Natividad.
“Apart from GA tracking issues, it can confuse Google for indexing purposes.
Internal links are a strong signal for Google to consider what URLs are important to crawl and index.
Even if your UTM tagged URLs have rel canonical pointing to URLs without UTM, Google might index URLs with UTM tags.
A canonical tag is a strong signal/hint, but internal links are equally strong to highlight important links.
It’s better to avoid UTM for internal links.”– Praveen Sharma (SEO Strategist & Consultant)
“You should start questioning your content strategy around months 4-5.
You shouldn’t expect to see SEO traction by month 4 in most verticals, but you should see leading indicators:
i/ Rankings starting to show and improve
ii/ Links and sharing on early assets you’re promoting.”– Ross Hudgens (Founder/CEO @ siegemedia)
“Just found an example of a website’s *homepage* appearing in the ‘crawled, not indexed’ report.
It turns out that the site is a WordPress site showing the latest feed of articles as the only content on the homepage, with no other unique content.
Pro tip: Avoid doing that.”– Lily Ray (EAT & SEO expert)
“Here’s a hack for becoming a great SEO:
1. Read case studies/talk to other SEOs
2. Replicate what they did
3. Measure the results critically
4. Rinse & repeat for a couple of years.”– Kevin Indig
“An easy way to provide SEO value within content marketing is to find a question people are asking and then answer it thoroughly.”– Holly Shaheen, Senior SEO Manager, Budget Dumpster
“Here’s the brutal truth about SEO.
There are way too many people in internet marketing today that think great content is enough.”
They say, “if I publish great content, Google will rank me.”
If only it were that easy…if you are serious about generating high-quality links, you need to be very systematic with how you create & promote your content.”– Brian Dean (Backlinko)
“No one thing ensures a successful SEO strategy. It’s a combination of: – Relevancy of your content – Experience on your site – Popularity of your brand.”– Sam Underwood
The content of the email has to be very relevant and useful to the recipient. We need to understand that you cannot just wishes or random posts and expect them to stay on your list. Identify what is the challenge that the client has which you can solve. Send them mails about that.– Srikanth Acharya (Founder of TheHomeOffice and Offineeds)
Sk Rafiqul Islam is a content marketing practitioner with 3+ years of practical experience. He spends most of his time helping businesses to build a loyal audience with content marketing. He is also running a tech career blog called 10Pie and content marketing VIP, a bi-weekly marketing newsletter. In his free time, he loves reading books and playing football.